In order to maintain ABC's position as a leader in providing TV and video content online, they sought concept and prototype updates to their award winning episode video player. The goal was to include a more robust feature set, increased interactivity and make is user-friendly.
With an expanded lineup of ABC shows, season selection, extras as well as viewing their other companies content such as ESPN, Disney Channel, ABC News and Family, and SoapNet, this project really needed a intuitive and clutter free interface. To accomplish this, there are multiple views to search and organize the content. Everyone has their own way to view content and now you can do it your way. The actually player got a new coat of paint as well, making it more interactive with extras, sharing, and precise video seeking to name a few, making it ready for the next generation of the online video.
Debbie and Friends had great music for kids but no face or way to connect to their audience.
Making music together was one of the initial goals of the Debbie and Friends brand. We really wanted kids and parents to participate and join in the music. The brand and illustrations focused on a kid friendly appearance, playing off of traditional music notes in some creative ways — with bubbles. This brand is all about Debbie. I wanted to make her the face of the brand, establishing her as the personality behind the music and joined by friends who sing the songs. Conscious of the small eyes and inquisitive minds that will be viewing the site, the text and graphics are oversized, there is plenty of music, activities, fun characters, and other kids to keep young ones engaged.
With a cast of characters and Debbie as the focus, the brand was launched with high praise, allowing her to expand her fan base and connect with them through a website, newsletter, fan club, and fun activities.
Almost all motorcycles are custom where bikers select parts from different manufacturers and product catalogs to design the perfect ride – often not knowing what the final product will look like until it’s built. Virtual Cycles had a great idea for an application that would solve the issue of what a motorcycle would look like before you spend thousands on parts, paint, and installation.
The challenge was to develop a product that would easily allow the biking community to personalize their motorcycle. We achieved this with a simple interface for a quick learning curve and immediate gratification, allowing the user to view their bikes in real time 3D. The program incorporated hundreds of parts, more than five default bikes to build off, and an advanced painting application. The combination of Director, Flash, 3D Studio Max and XML, Chop Shop allowed the user to build their ride, view it, share it, and finally buy it.
The biking community was able to quickly see a visual representation of what the bike will look like and estimate the call how much it will cost allowing for more time spent out on the road. The bike manufactures/designers had a place to market their products or even make downloadable content packages to reach their audience with a more engaging interactive way than traditional print catalogs.
Most Innovative Product from the Ben Franklin Emerging Business Awards –A prestigious Philadelphia based award affording stellar companies the opportunity to be recognized for their tireless efforts, gain visibility and seed funding.